Welcome

Welcome. This my AS Foundation Portfolio blog. Here you will find research and planning, construction evidence and evaluation for my coursework project. Peace out.

Thursday, 29 March 2012

Evaluation Question 5 - How did you attract/address your audience?

To make my front cover look similar to that of a professional front cover, I took inspiration from magazines that share a similar genre to mine such as NME, Mojo and Kerrang! I did this by imitating but not fully copying features of these magazines, for example: I used a similar font to Kerrang! for the magazine title because that style of scratched and messy writing appeals to the audience. I also decided to include an "!" like Kerrang! have in their name because it makes the title appear bold, stand out more and appear to be unique. Another Idea i developed is having the main model covering up a portion of the magazine name, this happens in almost all magazine's. I was able to identify this when conducting primary research. This happens because the audience can already predict the name of the magazine and the model becomes the focus of the page when it covers up the mast head, creating a sense of intrigue within viewers. I believe this has attracted my audience due to the front cover having some inspired features from a proffessional magazine which my target audience is attracted to due to its style and layout, means my product should also attract the target audience due to it having some key similarities.

For my double page spread, I took inspiration from the primary research into similar products that I conducted at the start of my project. I took a similar styled magazine and analyzed the spread, noticing that even if the article only takes up two thirds of one page, there's still plenty of content to attract the audience (images). I thought this design would attract my audience due to the targetted  audience being teenagers, I figured they would not want to be reading masses of article content and would enjoy reading it leasurely meaning less article content is neccessary. To disguise the small article I incorporated images and quotes similar to that of a "My Chemical Romance" article in a Kerrang! magazine.

I conducted a piece of written research and got feedback from five students and asked them what attracted them to my product and what was good about it overall, the following animation is a recording of the findings:


GoAnimate.com: Evaluation Question 3 - How did you attract/addres by Cairnsie95

Like it? Create your own at GoAnimate.com. It's free and fun!

Monday, 26 March 2012

Evaluation Question 4 - Who would be the audience for your media product?

Following secondary research in the initial stages of my project, I found that the audience from magazines such as NME, Mojo and kerrang are generally teenagers. I then conducted my primary research which suggested the audience to be teenagers all interested in similar styles and designs which lead me to the conclusion that my audience is aimed at teenagers who are "Indie". I set about this by follow the trends portrayed in big successful magazines and took inspiration from them.

Friday, 23 March 2012

Evaluation Question 2 - How did you represent social groups?

In my media product I have tried to represent the "Indie" stereotype, which are often portrayed in magazines such as Kerrang!, NME and MOJO. This is because these three magazine represent the music genre "Indie rock 'n' roll" effectively, in that the styles of the magazine match this particular stereotype i.e the models, costumes, font, colours and layout.

"Indie" people are generally recognized as people who wear soft toned clothes such as red, navy blue, mustard, maroon, black or white. They also tend to keep clothes basic and not "flashy". So baggy shirts, polo shirts, jeans, chinos and cardigans all fit the genre and their overall stance is seen to be laid back. They are also seen as people who enjoy classic icons (that tend to be based in Britain) such as vinyl's, classic mini coopers, red telephone boxes, red London buses and "artistic" pictures which means they can be seen as random.

Throughout this genre, male's are seen to be the dominant gender and are seen more often than females. Throughout my research I looked into the front covers of indie magazines and checked to see what gender the front cover models were, the majority of them are male's which is what I decided to do with my magazine.

In terms of the genre itself, Indie styled people and music tend to deviate from its origin "rock", in that the music uses the same instruments yet the music is slower and calmer.

Throughout my product I have successfully been able to replicate the Indie genre through the choice of my models, costumes, settings and props. I did this through using an Indie colour scheme (Purple and mustard on one model and white with mustard on the other, with the front cover being against a red brick background). I've used a single male model on the front cover to illustrate the male's dominance throughout the genre. I have also done this by having the models eye line high up on the photo along with his eyes being distant from the magazine focus itself.

Monday, 12 March 2012

Double Page Spread Construction

This is my half completed double page spread, these is a bit of article content missing and two photos. I decided to use this layout because it looks simple but professional and the layout is not confusing for readers to understand.