Research into institutions that distribute similar products

NME is owned by IPC Media: http://www.ipcmedia.com/

IPC Media also owns Nuts, 4x4 and Anglers Mail - IPC media owns a variety of magazines, not only music ones to broaden the target audience because everyone has different life interests or hobbies.

Kerrang is owned by Bauer Media: http://www.bauermedia.co.uk/

Bauer Media also owns Mojo, Q and Zoo - Bauer Media mainly focuses on owning music magazines, simply so the company can research into different music genre's which also broadens the target audience because of different social "stereotypes".

 

Companies own a variety of different magazine titles because despite it costing twice as much to effectively run two magazines, the target audience is widened due to the ability to expand on genre's since there is two or more magazines to branch them across. Companies also make a lot of money because of owning multiple magazines because there is plenty of space for advertisements therefore more revenue is generated.