Secondary Target Audience

NME Reader ProfileI found this NME reader profile from 2010, i found this to be aiming at a similar target audience to what i had in mind, with the exception that mine will be an indie and drum&bass mix. From this reader profile i have found that it is predominantly aimed at male teenagers aged between 16 - 21 but there are some elements of female interest in the background. From what products are included on this profile, there's an indication that teenagers of this social class generally buy junk foods and soft drinks, games console's and alcohol. There is also images of phones, laptops and hair products which indicate that this specific audience care a lot about appearance and technology, generally feeling the need to keep up to date with the latest trends. Below the mood board there is statistics showing what the target audience usually spend their money on. Most of the time they buy music related products and equipment meaning including a section about the latest equipment and technology that is based on music would be appealing for my target audience.     

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I also found Kerrang's reader profile which proves to be similar to NME's apart from the fact that the median age is 19 meaning the magazine is aimed at an older target audience, meaning that the age range is much wider than what i am aiming for, it is 15-24 and mine is going to be 16-21. Although this is not the age i am aiming at, i can still pick up influence from it because it is an indie based magazine and that is what i am aiming for. The magazine is predominetly purchased by males (60% Male < 40% Female) meaning i will also aim my magazine at male's so it pleases more of my audience. Kerrang say their readers are "sharp, intelligent and rejoice in their individuality" perhaps implying that there is no absoloute stereotype for this magazine but more that it is aimed at anyone with a love for music.

Kerrang Reader Profile

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